The Special Sauce of Branding? Interview with Cross Palalas  artwork
12 Hats Radio

The Special Sauce of Branding? Interview with Cross Palalas

  • S3E20
  • 21:45
  • March 29th 2021

Cross Palalas from Niagara, Ontario, Canada is the VP for Secret Sauce media and has taken 500 of some of the world's leading brands and influencers to the next level. He also works for the agency founded by none other than Mr Beast.

Who is Mr Beast and why does his name sound familiar? Mr Beast is one of the largest YouTube gaming influencers in the world. And little did I know at the time of recording the interview with Cross, the following week Mr Beast Burgers was launched in the US with 300 sites in one week, something McDonald's took nearly 15 years to achieve. This was possible through the use of delivery apps and cloud kitchens.

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All marketing podcasts are created equal, some are more equal than others. Rather getting technical, jargon-filled and dry. Join us each week as we chat a different marketer, podcaster or startup entrepreneur on their life journey and share light-hearted stories, a few laughs about failures and what wakes them up in the morning.

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Dave Monk

The Mastermind behind the 12 Hats Movement.

Dave has previously worked on community radio, has completed two Masters degrees in Marketing. He is also passionate about using the power of marketing and communications for social change and chatting to fellow entrepreneurs.

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