Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.
In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.
Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.
In this episode, Chelsey and Felix topics, such as:
- The aesthetics landscape in Canada
- How to recognise true competition
- Niche vs full range
- Rise of conglomerate chains
- Proximal or geographical marketing
- Competitive pricing
- Danger of discounting
- Importance of branding
- How to work well with competition
Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/
Follow Felix: https://www.instagram.com/drfelixbertram/
Aesthetics & Biz
Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
More About The Host
Internationally renowned business mogul and board certified dermatologist, Dr. Felix Bertram, is the self-made founder of Skinmed, one of the largest and fastest-growing aesthetic clinic chains in Switzerland with 140 employees and over 6,000 surgeries performed annually across 5 locations.
Dr. Bertram is also the owner of the prestigious Swiss Aesthetic Institute, the sustainable and medically-backed skincare range “Skinmed Doctors” and the ground-breaking restaurant “Skin's”, which received 2 Michelin stars just 4 months after opening in October 2022.