Rick O'Neill: Deep-Diving into Digital and Disciplined Marketing
- S1E6
- 52:00
- July 31st 2023
Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.
In this episode, we explore key topics such as:
- The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.
- The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithm
- The key criteria and great tools for measuring digital activities
- The dangers of prioritising being a KOL or trainer vs building your practice as an injector
- Maximise AI to create content to stay ahead of the curve
- Staying disciplined and practising resilience to achieve your “black belt”
If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/
Digital Marketing Help:
AnswerThePublic: https://answerthepublic.com/
dashthis: https://dashthis.com/
Follow Rick:
Instagram: https://www.instagram.com/rickoneillfrsa
LinkedIn: https://www.linkedin.com/in/looktouchfeel/
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Aesthetics & Biz
Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
More About The Host
Internationally renowned business mogul and board certified dermatologist, Dr. Felix Bertram, is the self-made founder of Skinmed, one of the largest and fastest-growing aesthetic clinic chains in Switzerland with 140 employees and over 6,000 surgeries performed annually across 5 locations.
Dr. Bertram is also the owner of the prestigious Swiss Aesthetic Institute, the sustainable and medically-backed skincare range “Skinmed Doctors” and the ground-breaking restaurant “Skin's”, which received 2 Michelin stars just 4 months after opening in October 2022.