Dr. Jake Sloane and David Segal: Creating the #1 Podcast in the Aesthetics Industry
- S2E5
- 55:41
- September 25th 2024
In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.
Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.
In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.
🎙️ Key Highlights:
- Why they started Inside Aesthetics and how it evolved.
- The art of creating meaningful, educational, and relevant content.
- How storytelling and emotional engagement foster listener loyalty.
- The challenges of growing a podcast and analysing audience data
- How 6-8 hours of preparation, editing, and promotion go into each episode
- The importance of momentum and understanding your endgame in podcasting.
- Exploring different monetization strategies: Patreon, partnerships, consultancy, events.
- Their process for selecting topics and guests
- The growing trend of business education in aesthetics
- Balancing professional success with personal fulfilment
- Dr. Jake and David's dreams for the future
Follow Jake: https://www.instagram.com/drjakesloane/
Follow David: https://www.instagram.com/david_insideaesthetics/
Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/
Follow Felix: https://www.instagram.com/drfelixbertram/
Aesthetics & Biz
Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
More About The Host
Internationally renowned business mogul and board certified dermatologist, Dr. Felix Bertram, is the self-made founder of Skinmed, one of the largest and fastest-growing aesthetic clinic chains in Switzerland with 140 employees and over 6,000 surgeries performed annually across 5 locations.
Dr. Bertram is also the owner of the prestigious Swiss Aesthetic Institute, the sustainable and medically-backed skincare range “Skinmed Doctors” and the ground-breaking restaurant “Skin's”, which received 2 Michelin stars just 4 months after opening in October 2022.