Adam Pearce - Navigating A Tough 2024. Finding Your Voice, Being Human, Reacting To The Market And Scaling A Leading Shopify CRO Agency. The UK Vs US Agency Market

Adam Pearce is the CEO of the leading Shopify CRO agency, Blend Commerce. They help online retailers sell more online by increasing AOV and Conversion Rates  He also runs a very successful events business which we are sure you have heard of, eCom Collab Club. 

In this podcast, Adam goes deep into Blend’s service focus and how they work strategically with specific partners. He shares how they navigate the competitive UK market, how to manage capacity planning and hiring talent who all work on the same mission for the longevity of his agency. 

With his years of experience running events, Adam generously discusses how he secures sponsorship, how to attract the right people to your events and how to build a successful and supportive community.

Scared of posting online? Adam shares why you shouldn’t give a shit, own your voice and share your expertise to build an online personal brand. 

Of course, Adam shares his challenges of scaling an agency and why a 70+ man agency isn’t the right fit for Blend Commerce. 

Topics Covered 

1:34 - Start of the agency journey 

4:18 - Navigating the challenges of the first year in agency world

6:51 - Reacting to the market, narrowing down and finding their specialism 

10:18 - What actually is CRO?

11:30 - Retainer vs one-off projects

12:23 - Losing a client due to not being their perfect fit ICP 

15:22 - Events as a tactic for new business

16:53 - Birth of eCom Collab Club 

21:02 - Building an event partnership ecosystem 

22:02 - Using brands to speak at events to attract other brands to events 

24:05 - Securing sponsorship and proving ROI

27:42 - Building a community 

29:30 - Gamification and community groups 

31:34 - 2024 being the toughest year that Adam has had 

35:09 - Recruiting and retaining top talent 

40:02 - UK vs US market

44:34 - Unexpected things that he has seen in a pitch, yoghurt is involved 

46:58 - Finding your own voice in the personal branding world on LinkedIn 

50:31 - Book recommendation