Kelly Evans - Influencing Human Behaviour & Using Marketing For Good With Behavioural Science. How Kelly Manages Her Team’s Utilisation Rates To Secure That Magical £100K A Head

Kelly Evans is the Chief Executive at Social Change, a UK social research and social campaign company. They use research, insight, behavioural theory and psychology to design campaigns and programmes to lead behaviour change. They tackle issues such as, obesity, smoking, gun, crime, alcohol harm, climate change, recycling, litter, water usage, flu, cancer prevention and addictions. 

In this podcast, Kelly outlines how she niched down and found her passion after being made redundant. As the first BCORP certified agency in Lincolnshire, Kelly outlines the process and impact of going through this journey. 

As a behavioural science agency, Kelly discusses the biggest shifts in human behaviour and how fully remote work is impacting people’s mental health. Find out what keeps Kelly up at night, how being risk averse helps the sustainability of her business and how she focuses on utilisation rates to secure the dream £100K a head figure for her team.  

If you want to make your agency more profitable, this is the podcast episode for you.  

Topics Covered

1:45 - Influencing human behaviour with the power of understanding behavioural science 

3:32 - How Kelly secured her first client after being made redundant and the types of campaigns Social Change works on 

8:05 - The shift/behaviour change since pandemic 

9:04 - Working fully remote isn’t good for anyone’s health 

11:20 - WHY and the process of becoming a BCORP

16:39 - Advice to anyone going through a BCORP

18:55 - What to do when things are tough 

21:40 - How being risk averse helped Kelly navigate tough periods 

25:44 - Keeping cash reserves 

27:20 - What keeps Kelly up at night

29:13 - The pipeline challenge, getting and converting new business

34:44 - Utilisation rates and how Social Change is hitting the £100K a head number

46:30 - Book recommendations