This week in All things Excellence Podcast, buckle up because it's about to get REAL. I invited my friend and marketing ignitor/coach Robyn Moore on the podcast, and let’s just say I've got a vulnerability hangover.
We’re diving deep into why your marketing isn’t converting, why niching down is more important than ever in 2025, and how to stop "should-ing" on yourself.
If you’ve ever found yourself stuck in business, undervaluing your work, discounting your services, or spinning your wheels trying to reach the "right" people—this episode is hands DOWN for you!
Robyn isn’t here to fluff you up, but to tell you the truth about:
- Why psychographics are OUT and value-based marketing is IN
- The real reason your marketing isn’t working (and what to do instead)
- How I realized I was giving away my expertise for free—without even knowing it
- Why not everyone needs social media to build a thriving business
- How to charge what you’re worth and stop playing small
Plus, we talk about the uncomfortable but necessary shifts we both had to make to align our businesses with our true value (and let go of what wasn’t serving us).
If you’re ready to market with clarity, confidence, and alignment, you need this episode.
Get on the waitlist for Robyn’s membership & connect with her!
Follow her on Instagram:
https://www.instagram.com/sparkcollectivemarketing
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Visit my website: https://www.chelseydbc.com/
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All Things Excellence
Welcome to All Things Excellence by Chelsey Debruin Colbert, the podcast dedicated to exploring what drives us to step into greatness, unlock our genius, and sometimes stumble along the way. For over 30 years, I’ve been on a journey of personal growth, digging deep into the “why” behind our actions. Through books, conferences, mentors, and coaching women in sales and leadership, I’ve learned that excellence isn’t just about strategies—it’s about the stories, traumas, and transformative moments that shape who we are.
Every Wednesday, join me for powerful conversations with inspiring guests who’ve chosen excellence in the face of challenges. Together, we’ll unpack the pivotal moments, mindset shifts, and lessons that turn obstacles into stepping stones.
This is a space for raw, real stories and actionable insights to help you grow, heal, and elevate. You’re closer to excellence than you think, and it might just be easier than you ever imagined.
Tune in to All Things Excellence—one story, one transformation, one step closer to greatness at a time.