How to Scale Your Business Using Amazon Advertising ft. Mike Zagare of PPC Entourage
- S2E50
- 39:53
- March 11th 2021
You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential?
In this episode of Amazon Authority, we'll be talking about how you can do that.
Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage.
PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins.
Timestamps
1:19 - Getting to know Mike
4:15 - What is Dayparting?
9:05 - Misunderstanding in PPC Ads
11:45 - How to Improve the Conversion Rate
13:25 - Hypercompetitive Product Categories
14:52 - Photo & Video Ad Rules
16:13 - Best PPC strategy for beginners?
18:05 - The real purpose of the PPC Ad
22:34 - Phases of Purchase Considerations
28:37 - PPC Ads on other platforms
30:39 - What is DSP?
31:33 - PPC sales & organic conversion rate?
37:18 - Best Practices on Amazon PPC Ads
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To know more about PPC Entourage, visit ppcentourage.com
Follow them on IG (@ppc_entourage)
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If you have any questions for Jayce, feel free to send them to [email protected]
Want to join our Amazon community?
Go to bit.ly/sellerinteractive
Amazon Authority
Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews, how to do Amazon keyword research, how to compete in a competitive Amazon category, how to do Amazon PPC ads well, how to deal with a suspended Amazon seller account, and overall, how to compete in the worlds biggest marketplace! Join us and/or ask questions at [email protected].