PR for Ecommerce Done Right (ft. James Falconer of SellerRocket.)
- S2E67
- 25:25
- September 23rd 2021
Every business, e-commerce or not, needs publicity - and if done properly, it can be absolute gold. After all, having good PR can kick start an eCommerce business’ conversion journey.
We have Seller Rocket founder James Falconer with us in this new episode to let us know all about promoting products, both on and off of Amazon, from a PR perspective.
To know more, visit sellerrocket.io
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00:00 - Getting to know James
00:40 - What is Seller Rocket?
01:39 - Getting PR from Editorials on Amazon
04:04 - Why PR matters to entrepreneurs
05:59 - What are Amazon Editorial Recommendations?
08:51 - What is the Amazon Onsite Associate Program?
09:41 - How to get promoted through Amazon Editorial
11:44 - Amazon Editorial Benefits for New Brands
12:25 - How Seller Rocket does PR
14:29 - Off-Amazon Promotion Strategy: New Sellers
16:32 - Understanding Attribution and Cookies
17:42 - Low-cost PR strategy
21:07 - Systematic approach to PR
23:51 - Partnering with Seller Rocket
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For more Seller Interactive content, you can visit us at bit.ly/sellerinteractive
Amazon Authority
Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews, how to do Amazon keyword research, how to compete in a competitive Amazon category, how to do Amazon PPC ads well, how to deal with a suspended Amazon seller account, and overall, how to compete in the worlds biggest marketplace! Join us and/or ask questions at [email protected].