While AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person.

Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. However, it's important to note that the AI's performance relies on the quality of the content it has access to, and its knowledge is limited to learnings up until 2019. To address this limitation, plugins are available to enable referencing the internet. Nevertheless, the AI cannot differentiate between good and bad content, potentially leading to inaccurate or unreliable information. Thus, it is crucial for users to review all information provided by the AI for accuracy.

Shaun emphasizes the importance of creating initial content in various formats, such as writing, videos, or podcasts. He mentions the existence of tools that can help reach a larger audience by repurposing content. Specifically, he refers to a tool that can transcribe and analyze full podcast episodes, providing timestamps and keywords. This tool can also be used for creating YouTube videos.

Furthermore, Shaun discusses another tool that provides TikTok scripts for Instagram reels, LinkedIn posts, emails, and follow-up discussion questions. While acknowledging that this tool makes a big promise, Shaun believes it has done a pretty good job so far. Without this tool, creating all that content would have taken a considerable amount of time. However, he emphasizes the importance of reviewing the generated content to ensure it aligns with the intended message.

Shaun found a powerful feature in a video tool that allows him to click on it and watch it back. Below the video, there is functionality that provides next action steps, enhancing productivity through AI. During meetings, this tool itemizes tasks and assignments in bullet points, with the responsible party and task description.

Although AI has the ability to generate images, Shaun acknowledges that its current performance in this area is only satisfactory. He encourages business owners to approach AI with an open mind and excitement, promising that matching the right tool with a task will yield significant benefits.

Shaun offers to discuss AI further via email at hello@bluecowmarketing.com, providing an opportunity for listeners to explore the topic in more depth. He also mentions a tool that uses AI to transcribe and cut uploaded videos into different reels for various platforms. This tool also provides descriptions, keywords, and hashtags for the videos. However, Shaun finds the editing capabilities of this tool unsatisfactory and plans to stop using it in the future, anticipating the release of a better alternative tool.

In conclusion, Shaun advises business owners not to view AI as something that will entirely replace their role. He shares a technique he has been using in client and sales meetings, which has proven effective in capturing important information without the need for writing. He recommends a tool called Descript, which costs $20 a month but also offers a free version, for transcription and script generation. Shaun personally uses Adobe Audition to record episodes and then imports the audio into Descript for transcription. The Descript transcript is then utilized in chat GPT to generate five to seven quotes.

Timestamps:

[00:01:09] Artificial intelligence can simplify business tasks.

[00:06:13] Different tools help reach larger audiences.

[00:07:28] Generate TikTok/Instagram reels, LinkedIn posts, emails, and discussion questions quickly.

[00:13:11] AI enhances work, saves time, and excites. Contact hello@bluecowmarketing for more information.

[00:14:10] Location doesn't matter. Reach out for AI help

Episode 058 - Does Printed Marketing Material Still Make Sense?

Content Amplification Podcast