Episode 078 - There's No Excuse For Not Understanding What Your Audience Wants

There is not excuse these days for not understanding what your audience wants.

Today's guest is Mike Maynard, founder of NapierB2B.

Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.