Debunking the clichés of digital marketing: In Conversation with Georgia Panagopoulou

This week we meet Georgia Panagopoulou, known as Wine Gini on social media. Georgia is head of one of the biggest online wine communities, including both Facebook and Instagram where she has 112,000 followers. 

We discuss how social media campaigns are created and measured, while debunking the digital clichés, one by one.