How Important is the Market in the Making of Terroir? In Conversation with Pedro Ballesteros MW

"To cook well, you need people who eat well.” said the Roca brothers, owners of El Celler de Can Roca, a 3-Michelin star restaurant in Girona, Spain.

To produce fine wine, do you need fine wine markets?

The definition of terroir usually embraces soil, climate and people, the latter usually understood as the people who make the wine. But it’s also true that proximity to a major city or transport node has historically been critical in the development of fine wine.

What would Champagne be without proximity to Paris? How would Rioja have developed without the coming of the railroad? And looking forward, what does the current state of international transportation and market development mean for the future of fine wine?

To answer these questions and more, we welcome Pedro Ballesteros MW, National expert at OIV, Member of Gran Orden de Caballeros del Vino and passionate wine historian.