Understanding Asia’s Affluent Consumers: In Conversation with Amrita Banta

In this episode we meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands. 

We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.