
AC 1213 Wai K Leong MCC "Mastery in Motion — Journey to Coaching Excellence and Leadership Impact"
- S1E1213
- 57:58
- April 19th 2025
Welcome to the Arete Coach Podcast, hosted by Severin Sorensen. In this episode titled "Mastery in Motion — Journey to Coaching Excellence and Leadership Impact," Severin speaks with Dr. Wai K Leong, an accomplished ICF Master Certified Coach (MCC), ICF Global Board Director, and Founder of JMC Coach Mastery Academy.
Recorded on December 20, 2024, this conversation explores Wai K’s journey from corporate leadership to coaching mastery, and his influential role in building coaching cultures across Asia and beyond. Recognized as the first Malaysian to receive the MCC credential and a member of the ICF Circle of Distinction (2019), Wai K shares powerful lessons for leaders and executive coaches seeking excellence.
Wai K Leong’s career began in education and corporate leadership, including significant roles at Intel and the Hong Leong Group, before he transitioned fully into coaching. His early leadership challenges sparked a deep interest in coaching methodologies, greatly influenced by the teachings of Thomas Leonard.
In 1999, Wai K founded the JMC Coach Mastery Academy, establishing one of ASEAN’s first ICF-accredited institutions with all four accredited coaching programs. His authored works — including Empowering Asian Mindsets Through Coaching — blend coaching mastery with cultural intelligence, empowering leaders to drive transformational change.
Key Insights
1. Mastery Beyond Tools: Transforming the Self
Wai K emphasizes that true coaching excellence requires a personal transformation — not just mastering techniques, but deep inner work, developing self-awareness, and practicing courageous presence.
2. The Power of Staying Curious
He illustrates the importance of "remaining in a state of not knowing," allowing deeper client truths to emerge without rushing to conclusions, a hallmark of masterful coaching.
3. Narratives Shape Leadership
Wai K teaches that problems are symptoms of deeper assumptions and beliefs, and coaches must guide clients to reframe unhelpful narratives for true progress.
4. Cultural Bridges in Coaching
Addressing the differences between Eastern and Western mindsets, Wai K shares strategies for adapting coaching approaches across cultures, fostering reflection even where expressiveness may not be culturally natural.
5. Lifelong Development and Reflection
From mastering presence to reinforcing healthy boundaries, Wai K champions continuous personal development as the foundation of lasting coaching impact.
Closing & Copyright Information
This episode of the Arete Coach Podcast featuring Wai K Leong, MCC was recorded on December 20, 2024, via Zoom video.
The Arete Coach Podcast explores the art and science of executive coaching. You can find more about this podcast at aretecoach.io.
Copyright © 2024 by Arete Coach™ LLC. All rights reserved.
© 2024 Arete Coach. All rights reserved.
To learn more about Wai K’s work, visit JMC Coach Mastery Academy or connect with him via LinkedIn.
Arete Coach: Exploring the Art and Science of Executive Coaching
“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry. Severin Sorensen has provided over 7,500 hours of paid executive coaching sessions and he holds the following coaching certifications: ICF/ACSTH Certified Executive Coach (CEC), Certified Organizational Development Coach (CODC), Certified Life Coach (CLC); and the IAC: Coach Masteries Practioner. Severin Sorensen has an M.Phil in Economics at King's College, Cambridge University, and undergraduate degrees in Economics and Political Science from the University of Utah.
The Arete Coach Podcast is the copyright of Arete Coach LLC.

Severin Sorensen is host of the Arete Coach Podcast, where he interviews executive coaches and researchers with the aims to celebrate and explore the art and science of executive coaching today.
Severin is a senior executive coach, serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier level retained search firm that provides executive headhunting, talent selection, and executive coaching. (www.epraxis.com)
Severin is a certified coach with an IAC Masteries Practitioner designation and 800+ hours of ICF/ACSTH and other advanced training in Executive Coaching, Organizational Development, EOS, Life Coaching, Emotional Intelligence (EQ), and Positive Intelligence (PQ). Severin has over 7,500+ hours of paid executive coaching working with high performing executives, owners, and operators of public and private companies throughout North America.Severin's coaching clients include boards of directors, CEOs, Presidents, GMs, COO, CFO, CTO, VP Engineering, VP Talent, and many other positions.
Severin lives in Park City , Utah and his virtual coach practice includes clients throughout the Americas.
From 2010-2018 Severin was a Vistage Chair where he coached three CEO and Key executive groups. In 2011, Severin received the "Rookie of the Year Chair Award" from Vistage. Since 2013, Severin has added international speaking for Vistage, CEO conferences, executive peer groups, and corporations on the topic of identifying and hiring difference making top talent.
In terms of the types of clients coached, Severin has coached new CEOs (with less than 2 years experience), large company executives (e.g., Managing Director of Rio Tinto), numerous high-growth entrepreneurs operating INC 5000 businesses, multi-generational family owned businesses, and primary-equity business owners who are still actively managing their companies. Severin has experience coaching both private and public company executives and their executive teams.
Severin's own coaching practice is tool based, using diagnostics, surveys, and Socratic questioning to get to root issues. You can learn more about Severin at epraxis.com (insights), LinkedIn, Quora, and Twitter. If you think you might be a good fit for executive coaching with Severin, he is happy to give you a free test drive coaching session to see if this would be good for you and your team. You can book a free test-drive 30 min coaching huddle at: calendly.com/epraxis.