Arete Coach 1108 Julie Noonan "People are emotional beings that occasionally think" artwork
Arete Coach: The Art & Science of Executive Coaching

Arete Coach 1108 Julie Noonan "People are emotional beings that occasionally think"

  • S1E1108
  • 55:23
  • January 9th 2023

This is episode 1,108 of the Arete Coach Podcast with host Severin Sorensen and guest Julie Noonan, who is an executive coach and CEO of Julie Noonan Consulting, LLC, transformational change leader, speaker, consultant, and futurist. Julie's career in business started in Banking, working her way up to VP of Training for First Union National Bank, and Senior VP and Training Director at Key Bank. She started her career as a learning consultant at Ernst and Young's Center for Business Knowledge.

Today Julie is mixing it up, encouraging what she calls 'switch mentoring' getting young and old cohorts of workers to knowledge and wisdom share. In the conversation we explore Julie's comment 'people are emotional beings that occasionally think.' We explore the messy business of human relations and corporate layoffs wherein Julie has coached business leaders through hard times. We explore 'how to deal with the messiness of people, and the emotional baggage of people as business coaches and leaders. We go at length in a discussion about the business layoff process and getting leaders to feel and think ahead during this time.

Julie has worked with some of the US largest companies in creating centers for excellence, and most recently a center for the adoption of AI in the workplace. We explore how 'boomers' need to continue to learn, and particularly learn from younger generations, to stay employable, creative, and marketable at the sunset years of their careers. In the interview, we explore Julie's mantras, favorite questions, and outlook on life and coaching.

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The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at

This episode was produced on 21 December 2022.

Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Arete Coach: Exploring the Art and Science of Executive Coaching

“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry. Severin Sorensen has provided over 7,500 hours of paid executive coaching sessions and he holds the following coaching certifications: ICF/ACSTH Certified Executive Coach (CEC), Certified Organizational Development Coach (CODC), Certified Life Coach (CLC); and the IAC: Coach Masteries Practioner. Severin Sorensen has an M.Phil in Economics at King's College, Cambridge University, and undergraduate degrees in Economics and Political Science from the University of Utah.

The Arete Coach Podcast is the copyright of Arete Coach LLC.

Severin Sorensen avatar
Severin Sorensen
Host, Arete Coach Podcast

Severin Sorensen is host of the Arete Coach Podcast, where he interviews executive coaches and researchers with the aims to celebrate and explore the art and science of executive coaching today.

Severin is a senior executive coach, serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier level retained search firm that provides executive headhunting, talent selection, and executive coaching. (

Severin is a certified coach with an IAC Masteries Practitioner designation and 800+ hours of ICF/ACSTH and other advanced training in Executive Coaching, Organizational Development, EOS, Life Coaching, Emotional Intelligence (EQ), and Positive Intelligence (PQ). Severin has over 7,500+ hours of paid executive coaching working with high performing executives, owners, and operators of public and private companies throughout North America.Severin's coaching clients include boards of directors, CEOs, Presidents, GMs, COO, CFO, CTO, VP Engineering, VP Talent, and many other positions.

Severin lives in Park City , Utah and his virtual coach practice includes clients throughout the Americas.

From 2010-2018 Severin was a Vistage Chair where he coached three CEO and Key executive groups. In 2011, Severin received the "Rookie of the Year Chair Award" from Vistage. Since 2013, Severin has added international speaking for Vistage, CEO conferences, executive peer groups, and corporations on the topic of identifying and hiring difference making top talent.

In terms of the types of clients coached, Severin has coached new CEOs (with less than 2 years experience), large company executives (e.g., Managing Director of Rio Tinto), numerous high-growth entrepreneurs operating INC 5000 businesses, multi-generational family owned businesses, and primary-equity business owners who are still actively managing their companies. Severin has experience coaching both private and public company executives and their executive teams.

Severin's own coaching practice is tool based, using diagnostics, surveys, and Socratic questioning to get to root issues. You can learn more about Severin at (insights), LinkedIn, Quora, and Twitter. If you think you might be a good fit for executive coaching with Severin, he is happy to give you a free test drive coaching session to see if this would be good for you and your team. You can book a free test-drive 30 min coaching huddle at: