Arete Coach 1124 Dale Richards "Knowledge is Power" artwork
Arete Coach: The Art & Science of Executive Coaching

Arete Coach 1124 Dale Richards "Knowledge is Power"

  • S1E1124
  • 1:02:52
  • May 1st 2023

Welcome to Episode 1,124 of the Arete Coach Podcast with your host, Severin Sorensen, and special guest Dale Richards—executive coach, former Vistage chair, Vistage speaker, mentor, business advisor, author, and CEO of Excel Management Systems and

In this episode, we delve into Dale's executive coaching and mentoring approach, tracing his career from obtaining a Chemical Engineering degree to working in the chemical and power utility industries. With a knack for deciphering numbers and using mathematics to solve problems, Dale pursued an MBA at BYU and held management positions at Utah Power and Light. Following a merger, he transitioned to helping entrepreneurs and professors in Utah actualize their visions.

Dale's work at the Wayne Brown Institute for Entrepreneurship (now and the University of Utah led to the commercialization of over 30 groundbreaking technologies in fields such as genetic engineering, heart valves, and nanotechnology.

In 2011, Dale joined Vistage as a Chair, quickly expanding his peer group and earning the Vistage Rookie Chair of the Year Award. After chairing for eight years, he pivoted to Vistage speaking, where he has since addressed over 500 executive groups and received Vistage Top Performer Awards for Speaking in 2020, 2021, and 2022.

With "Knowledge is Power" as one of his guiding principles, Dale employs science, math, finance, and expertise to optimize businesses and increase valuations. In our conversation, we discuss business valuations, factors that contribute to higher values, contribution margins, gross margins, EBITDA multiples, and revenue multiples. We also examine the highs and lows of Dale's career, the lessons he has learned, and his most cherished priorities.

As a National Association of Certified Valuation Analysts (NACVA) Certified Valuation Analyst (CVA) Professional, Dale serves on NACVA's Quality Assurance Board. With over 25 years of executive management experience, he has successfully turned around 150+ Western US companies, showing businesses how to double or triple their revenue, profits, and value.

The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at

This episode was produced on March 21, 2023.

Copyright © 2023 by Arete Coach™ LLC. All rights reserved.

Arete Coach: Exploring the Art and Science of Executive Coaching

“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry. Severin Sorensen has provided over 7,500 hours of paid executive coaching sessions and he holds the following coaching certifications: ICF/ACSTH Certified Executive Coach (CEC), Certified Organizational Development Coach (CODC), Certified Life Coach (CLC); and the IAC: Coach Masteries Practioner. Severin Sorensen has an M.Phil in Economics at King's College, Cambridge University, and undergraduate degrees in Economics and Political Science from the University of Utah.

The Arete Coach Podcast is the copyright of Arete Coach LLC.

Severin Sorensen avatar
Severin Sorensen
Host, Arete Coach Podcast

Severin Sorensen is host of the Arete Coach Podcast, where he interviews executive coaches and researchers with the aims to celebrate and explore the art and science of executive coaching today.

Severin is a senior executive coach, serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier level retained search firm that provides executive headhunting, talent selection, and executive coaching. (

Severin is a certified coach with an IAC Masteries Practitioner designation and 800+ hours of ICF/ACSTH and other advanced training in Executive Coaching, Organizational Development, EOS, Life Coaching, Emotional Intelligence (EQ), and Positive Intelligence (PQ). Severin has over 7,500+ hours of paid executive coaching working with high performing executives, owners, and operators of public and private companies throughout North America.Severin's coaching clients include boards of directors, CEOs, Presidents, GMs, COO, CFO, CTO, VP Engineering, VP Talent, and many other positions.

Severin lives in Park City , Utah and his virtual coach practice includes clients throughout the Americas.

From 2010-2018 Severin was a Vistage Chair where he coached three CEO and Key executive groups. In 2011, Severin received the "Rookie of the Year Chair Award" from Vistage. Since 2013, Severin has added international speaking for Vistage, CEO conferences, executive peer groups, and corporations on the topic of identifying and hiring difference making top talent.

In terms of the types of clients coached, Severin has coached new CEOs (with less than 2 years experience), large company executives (e.g., Managing Director of Rio Tinto), numerous high-growth entrepreneurs operating INC 5000 businesses, multi-generational family owned businesses, and primary-equity business owners who are still actively managing their companies. Severin has experience coaching both private and public company executives and their executive teams.

Severin's own coaching practice is tool based, using diagnostics, surveys, and Socratic questioning to get to root issues. You can learn more about Severin at (insights), LinkedIn, Quora, and Twitter. If you think you might be a good fit for executive coaching with Severin, he is happy to give you a free test drive coaching session to see if this would be good for you and your team. You can book a free test-drive 30 min coaching huddle at: