Arete Coach 1159 Susan Meier - "Rhythms of Marketing: Zigzagging from Art to Heart"
- S1E1159
- 1:03:30
- January 8th 2024
This is Arete Coach Podcast Episode 1159, with host Severin Sorensen bringing you a captivating episode titled "Rhythms of Marketing: Zigzagging from Art to Heart." In this episode, host Severin Sorensen delves into the world of branding with guest Susan Meier, an accomplished branding expert and executive coach. With her unique blend of artistic passion, education, corporate engagements, and world experience, Susan discusses the importance of aligning personal and corporate branding with core values and the art of storytelling in marketing. She shares insights from her diverse career, highlighting the significance of embracing a zigzag path and integrating creativity into professional branding strategies. This episode is a treasure for anyone interested in the intersection of art, personal growth, and strategic branding.
Susan Meier, founder and CEO of Susan Meier Studio, is an accomplished branding expert with an MBA from Harvard Business School. Her career spans over 25 years, including theater management in Singapore and consulting at Boston Consulting Group. Susan's unique approach to branding combines her passion for art and yoga with her extensive business acumen. She is renowned for her strategic insights and ability to empower women in their professional journeys, utilizing personal values and creativity to enhance personal and corporate branding narratives.
In the podcast, Susan Meier discusses her career journey, emphasizing the role of diverse experiences in shaping one's professional path. She highlights the importance of understanding customer insights in brand strategy, integrating personal values and passions into one's career, and the evolution of branding in the digital age. Additionally, Susan shares insights on empowering women in the workplace and the significance of creativity and storytelling in personal and professional branding. Her philosophy underlines the authenticity and uniqueness in career trajectories, demonstrating how varied experiences contribute to both personal growth and professional success.
In her insights, Susan Meier emphasizes the importance of aligning branding with personal and audience values. She asserts that significant insights in branding emerge from deep customer interactions and that personal storytelling is crucial in both branding and coaching. Through quotes like "Embrace the zigzag path" and "Your career decisions are deeply rooted in your core values," she highlights the essence of authenticity and personal expression in achieving professional success. Her views underscore the importance of a resonant and authentic personal story in creating successful brands.
The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at aretecoach.io.
This Podcast interview was recorded on December 21, 2023.
Copyright © 2024 by Arete Coach™ LLC. All rights reserved.
Arete Coach: Exploring the Art and Science of Executive Coaching
“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry. Severin Sorensen has provided over 7,500 hours of paid executive coaching sessions and he holds the following coaching certifications: ICF/ACSTH Certified Executive Coach (CEC), Certified Organizational Development Coach (CODC), Certified Life Coach (CLC); and the IAC: Coach Masteries Practioner. Severin Sorensen has an M.Phil in Economics at King's College, Cambridge University, and undergraduate degrees in Economics and Political Science from the University of Utah.
The Arete Coach Podcast is the copyright of Arete Coach LLC.
Severin Sorensen is host of the Arete Coach Podcast, where he interviews executive coaches and researchers with the aims to celebrate and explore the art and science of executive coaching today.
Severin is a senior executive coach, serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier level retained search firm that provides executive headhunting, talent selection, and executive coaching. (www.epraxis.com)
Severin is a certified coach with an IAC Masteries Practitioner designation and 800+ hours of ICF/ACSTH and other advanced training in Executive Coaching, Organizational Development, EOS, Life Coaching, Emotional Intelligence (EQ), and Positive Intelligence (PQ). Severin has over 7,500+ hours of paid executive coaching working with high performing executives, owners, and operators of public and private companies throughout North America.Severin's coaching clients include boards of directors, CEOs, Presidents, GMs, COO, CFO, CTO, VP Engineering, VP Talent, and many other positions.
Severin lives in Park City , Utah and his virtual coach practice includes clients throughout the Americas.
From 2010-2018 Severin was a Vistage Chair where he coached three CEO and Key executive groups. In 2011, Severin received the "Rookie of the Year Chair Award" from Vistage. Since 2013, Severin has added international speaking for Vistage, CEO conferences, executive peer groups, and corporations on the topic of identifying and hiring difference making top talent.
In terms of the types of clients coached, Severin has coached new CEOs (with less than 2 years experience), large company executives (e.g., Managing Director of Rio Tinto), numerous high-growth entrepreneurs operating INC 5000 businesses, multi-generational family owned businesses, and primary-equity business owners who are still actively managing their companies. Severin has experience coaching both private and public company executives and their executive teams.
Severin's own coaching practice is tool based, using diagnostics, surveys, and Socratic questioning to get to root issues. You can learn more about Severin at epraxis.com (insights), LinkedIn, Quora, and Twitter. If you think you might be a good fit for executive coaching with Severin, he is happy to give you a free test drive coaching session to see if this would be good for you and your team. You can book a free test-drive 30 min coaching huddle at: calendly.com/epraxis.