Arete Coach 1191 Severin Sorensen "Referrals: the currency of trust"
- S1E1191
- 1:27:31
- September 4th 2024
In this special episode of The Arete Coach Podcast, host Severin Sorensen explores the timeless power of referrals in business development, particularly in the world of executive coaching. Drawing from personal experiences and extensive research, Severin discusses why referrals are more than just a marketing strategy—they are a testament to trust and the value created in professional relationships. Throughout the episode, he shares key insights on how to cultivate a thriving referral network by focusing on client satisfaction, delivering exceptional value, and fostering trust.
Severin also breaks down the most effective strategies to grow a referral-driven coaching practice, from understanding the psychological motivations behind referrals to implementing cutting-edge technologies and ethical practices. Whether you're a seasoned coach or just starting out, this episode offers actionable advice on how to make referrals the cornerstone of your practice’s growth.
Join us for an engaging discussion packed with real-world case studies, practical tips, and forward-thinking strategies that can transform your approach to client acquisition.
Key takeaways:
- Why referrals outperform traditional marketing efforts in coaching.
- How to nurture strong client relationships to drive word-of-mouth recommendations.
- Proven methods for leveraging AI, content marketing, and partnerships to boost referrals.
- Ethical considerations and best practices for building a referral ecosystem.
- Practical tools to measure and optimize your referral program.
Tune in to discover how mastering the art of referrals can lead to sustained business growth and deeper professional bonds.
The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io.
This episode was produced on September 4, 2024.
Copyright © 2024 by Arete Coach™ LLC. All rights reserved.
Arete Coach: Exploring the Art and Science of Executive Coaching
“Arete Coach Podcast" Explores the "Art and Science" of Executive Coaching hosted by Severin Sorensen. The “Arete Coach Podcast" is for executive coaches and anyone considering becoming an executive coach. The podcast is especially valuable to executive coaches who are lifetime learners with deep curiosity about the "art and science" of coaching. In this podcast, the ‘art of coaching’ is explored through engaging interviews with leading executive coaches from diverse backgrounds sharing their individual coaching journeys, learnings, methods, best questions, and situational approaches to executive coaching. Beyond best practices, the podcast will regularly mine research on the ‘science of coaching’ and explores ongoing scientific discoveries and studies looking for what works and why, with an aim to improve the core body of knowledge for executive coaches and the industry. Severin Sorensen has provided over 7,500 hours of paid executive coaching sessions and he holds the following coaching certifications: ICF/ACSTH Certified Executive Coach (CEC), Certified Organizational Development Coach (CODC), Certified Life Coach (CLC); and the IAC: Coach Masteries Practioner. Severin Sorensen has an M.Phil in Economics at King's College, Cambridge University, and undergraduate degrees in Economics and Political Science from the University of Utah.
The Arete Coach Podcast is the copyright of Arete Coach LLC.
Severin Sorensen is host of the Arete Coach Podcast, where he interviews executive coaches and researchers with the aims to celebrate and explore the art and science of executive coaching today.
Severin is a senior executive coach, serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier level retained search firm that provides executive headhunting, talent selection, and executive coaching. (www.epraxis.com)
Severin is a certified coach with an IAC Masteries Practitioner designation and 800+ hours of ICF/ACSTH and other advanced training in Executive Coaching, Organizational Development, EOS, Life Coaching, Emotional Intelligence (EQ), and Positive Intelligence (PQ). Severin has over 7,500+ hours of paid executive coaching working with high performing executives, owners, and operators of public and private companies throughout North America.Severin's coaching clients include boards of directors, CEOs, Presidents, GMs, COO, CFO, CTO, VP Engineering, VP Talent, and many other positions.
Severin lives in Park City , Utah and his virtual coach practice includes clients throughout the Americas.
From 2010-2018 Severin was a Vistage Chair where he coached three CEO and Key executive groups. In 2011, Severin received the "Rookie of the Year Chair Award" from Vistage. Since 2013, Severin has added international speaking for Vistage, CEO conferences, executive peer groups, and corporations on the topic of identifying and hiring difference making top talent.
In terms of the types of clients coached, Severin has coached new CEOs (with less than 2 years experience), large company executives (e.g., Managing Director of Rio Tinto), numerous high-growth entrepreneurs operating INC 5000 businesses, multi-generational family owned businesses, and primary-equity business owners who are still actively managing their companies. Severin has experience coaching both private and public company executives and their executive teams.
Severin's own coaching practice is tool based, using diagnostics, surveys, and Socratic questioning to get to root issues. You can learn more about Severin at epraxis.com (insights), LinkedIn, Quora, and Twitter. If you think you might be a good fit for executive coaching with Severin, he is happy to give you a free test drive coaching session to see if this would be good for you and your team. You can book a free test-drive 30 min coaching huddle at: calendly.com/epraxis.