2021 B2B Marketing Trends w/ A Bunch of Folk artwork
B2B Better

2021 B2B Marketing Trends w/ A Bunch of Folk

  • S1E12
  • 45:16
  • January 6th 2021

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.

We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow all of the guests on Twitter here:


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

B2B Better

Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community.

If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.