How a Roofing Specialist Grew Its TikTok Following by 300% in Eight Weeks w/ VILPE

S1E64
17:05
September 8th 2022

Quick one before we get into the usual pleasantries…

This interview is a bit different to other episodes of B2B Better.

More guests, more narrative, more music. More… quality (in my humble opinion)

If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - [email protected]

And if you’ve never listened to the podcast - this would be the episode to start.

I’m pretty proud of it.

***

In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland.

We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok.

Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results.

This is a story of rejecting the status quo in how to win new business even in traditional industries.

We covered:

What are the three core principles of building a successful TikTok strategy?
How did VILPE jump from 20k to 80k followers in eight weeks?
What business results have they seen? (hint - they have never had more job applications)

You can follow VILPE on TikTok here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com