How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
- S1E9
- 35:46
- October 26th 2020
In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.
We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.
Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE
This is real advice for the everyday B2B marketer who wants to be better.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
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Pipe Dream
The B2B marketing playbook you spent a decade perfecting just died. ChatGPT just killed it.
When information is free and instant, what's left for B2B marketers to do? And how are the smartest companies adapting?
Each week, Jason Bradwell profiles the B2B brands that stopped competing on information and started building media that actually differentiates. Personality-driven content, opinionated points of view, and strategies that work when 'helpful content' is no longer enough.
From founders turning expertise into media empires, to marketing teams using shows as full-funnel growth engines, to sales leaders building audiences that outlive their products - these are the companies rewriting the rules in real time.
This isn't another podcast about content strategy. It's about survival, differentiation, and what actually works in the post-AI marketing landscape.
If you're a B2B marketer, founder, or GTM leader who senses the ground shifting - and you're looking for proof of what works now - this is your show.
Hosted by Jason Bradwell, founder of B2B Better, an owned media marketing agency helping B2B companies build media that matters.
New episodes... all the time.
Learn more at http://www.b2b-better.com