How to Apply D2C Best Practices to Your B2B Marketing Strategy w/ Tina Donati
- S1E65
- 17:45
- September 22nd 2022
This interview is a bit different to other episodes of B2B Better.
If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - [email protected]
And if you’ve never listened to the podcast - this would be the episode to start.
I’m pretty proud of it.
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In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert, to talk about what D2C fundamentals can (and should!) be picked by B2B marketers.
We talked about unforgettable Customer Experiences.
We talked about doing Unscalabe Things.
We talked about the Founder Story.
...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales.
You can follow Tina on Twitter here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream | A B2B Marketing Podcast
Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.
Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.
This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.
If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.
New episodes... all the time.
Learn more at http://www.b2b-better.com