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How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett artwork
Pipe Dream | A B2B Marketing Podcast

How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett

  • S1E23
  • 45:35
  • May 24th 2021

In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.

We talk about: 

  • Should B2B start-ups pay for PR in the early days?
  • What the first 100 days of building a communications strategy should look like
  • The difference between a 'trade story' and a 'New York Times' story

Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Michelle here: @PRisUS

And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com