How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich artwork
B2B Better

How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich

  • S1E20
  • 41:38
  • April 22nd 2021

In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.

We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.

Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alexa on Twitter here: @HashtagHeyAlexa

And her newsletter, Accessible Social, is here.



Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

B2B Better

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Learn more about B2B better here: https://www.b2b-better.com/