How to Create B2B Messaging That Converts w/ Diane Wiredu
- S1E46
- 37:38
- December 2nd 2021
In this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.
Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.
She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging.
This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up for conversion success.
You can follow Diane on LinkedIn here.
Or visit her website here.
And download her free voice-of-customer and interview question cheat sheet here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream | A B2B Marketing Podcast
Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.
Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.
This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.
If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.
New episodes... all the time.
Learn more at http://www.b2b-better.com