In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast.
Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.
If you care about the intersection of media and business marketing - this is a MUST listen.
And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE?
Head over here: bit.ly/b2b-better
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream
The B2B marketing playbook you spent a decade perfecting just died. ChatGPT just killed it.
When information is free and instant, what's left for B2B marketers to do? And how are the smartest companies adapting?
Each week, Jason Bradwell profiles the B2B brands that stopped competing on information and started building media that actually differentiates. Personality-driven content, opinionated points of view, and strategies that work when 'helpful content' is no longer enough.
From founders turning expertise into media empires, to marketing teams using shows as full-funnel growth engines, to sales leaders building audiences that outlive their products - these are the companies rewriting the rules in real time.
This isn't another podcast about content strategy. It's about survival, differentiation, and what actually works in the post-AI marketing landscape.
If you're a B2B marketer, founder, or GTM leader who senses the ground shifting - and you're looking for proof of what works now - this is your show.
Hosted by Jason Bradwell, founder of B2B Better, an owned media marketing agency helping B2B companies build media that matters.
New episodes... all the time.
Learn more at http://www.b2b-better.com