How to Drive Growth in B2B (and Optimise for MQLs) w/ Marc Thomas

S1E44
45:27
November 18th 2021

In this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search.

We covered a lot of the BIG questions faced by B2B companies - from what the best marketing teams are doing to drive growth to whether there's any point in optimising your strategy for MQLs.

(hint - there is)

This episode is a must-listen for early-stage B2B organisations looking for actionable demand-gen they can put into practice today.

You can follow Marc on Twitter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

** This episode is sponsored by Remote. **

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

B2B Better

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Learn more about B2B better here: https://www.b2b-better.com/