How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell

S1E31
50:41
July 29th 2021

In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.

We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.

Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget.

This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alicia here.

And find out more about MyOnalytica (which we discuss on the episode) here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com