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How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell artwork
B2B Better

How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell

  • S1E31
  • 50:41
  • July 29th 2021

In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.

We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.

Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget.

This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start.
 
This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alicia here.

And find out more about MyOnalytica (which we discuss on the episode) here. 


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

B2B Better

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Learn more about B2B better here: https://www.b2b-better.com/