In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.
We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok is an exciting frontier for B2B marketers (that can produce results!) and how she pulled together perhaps the greatest rap video of all time.
You can follow Emily on LinkedIn here.
And on TikTok here.
And read the article about employee advocacy we discussed here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
B2B Better
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/