In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.
We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.
Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.
You can follow Ronak on Twitter here.
Or check out his community for developer marketers here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
** This episode is sponsored by Remote. **
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream
Pipe Dream is the podcast for B2B marketers, founders, and GTM leaders navigating the post-AI marketing landscape. Each week, Jason Bradwell profiles the companies that have stopped competing on information and started building media that actually differentiates - showing you what works when "helpful content" is no longer enough.
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For years, B2B marketers were told to "educate your buyers." Create helpful content. Answer their questions. Build trust through information.
Then ChatGPT happened.
Now your prospects can get better answers, faster, without ever talking to a vendor. The playbook that defined a decade of B2B marketing has been commoditised overnight.
So what do buyers actually need from you now? What's left for B2B marketing teams to do when information is free and instant? And how do the companies winning today approach go-to-market in this post-information era?
Pipe Dream explores the companies rewriting the rules.
Each episode profiles B2B brands that have stopped competing on information and started building something AI can't replicate - personality-driven media, opinionated points of view, genuine community, and content that's actually worth a buyer's time.
From founders turning their expertise into media empires, to marketing teams building audiences that outlive their products, to sales leaders using shows and newsletters as full-funnel growth engines - these are the stories of companies adapting fastest to the shift.
This isn't another podcast about "content strategy." It's about survival, differentiation, and the death of the marketing playbook you spent the last decade perfecting.
If you're a B2B marketer, founder, or GTM leader who senses the ground shifting beneath you - and you're looking for what actually works now - this is your show.
Because helpful content is dead. Long live whatever comes next.
New episodes every week. Hosted by Jason Bradwell, founder of B2B Better, a podcast marketing agency helping B2B companies build media that matters.
Learn more at http://www.b2b-better.com