How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler
- S1E79
- 23:33
- April 13th 2023
In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.
She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.
We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.
This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.
***
I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.
If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at [email protected] or book a time to chat with me using this link:
https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
B2B Better
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/