How to Pivot a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser
- S1E57
- 33:29
- June 5th 2022
In this episode, I sit down with Jeremy Moser, CEO of uSERP.
We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy.
Timestamps:
09:20 - Who was Wordable's ICP pre-purchase
11:25 - Who are you targeting today?
13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
23:01 - Should you pay for backlinks?
26:50 - What's next for Wordable?
28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
31:20 - Who should I interview next on B2B Better?
You can follow Jeremy on Twitter and LinkedIn here.
And learn more about Wordable here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream
The B2B marketing playbook you spent a decade perfecting just died. ChatGPT just killed it.
When information is free and instant, what's left for B2B marketers to do? And how are the smartest companies adapting?
Each week, Jason Bradwell profiles the B2B brands that stopped competing on information and started building media that actually differentiates. Personality-driven content, opinionated points of view, and strategies that work when 'helpful content' is no longer enough.
From founders turning expertise into media empires, to marketing teams using shows as full-funnel growth engines, to sales leaders building audiences that outlive their products - these are the companies rewriting the rules in real time.
This isn't another podcast about content strategy. It's about survival, differentiation, and what actually works in the post-AI marketing landscape.
If you're a B2B marketer, founder, or GTM leader who senses the ground shifting - and you're looking for proof of what works now - this is your show.
Hosted by Jason Bradwell, founder of B2B Better, an owned media marketing agency helping B2B companies build media that matters.
New episodes... all the time.
Learn more at http://www.b2b-better.com