How to Rebrand Your B2B Company w/ Robin Bodicoat

S1E49
36:00
February 12th 2022

In this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight.

He shares an amazing story of a two-year-long project he led at his former company, Quotient Sciences, which saw Robin bring together five global business units with completely different identities and cultures under one cohesive brand.

This episode is a must-listen for any B2B marketers tasked with leading a rebrand - the more complex, the better.

You'll learn how to manage the expectations and emotions of all stakeholders, and get buy-in across all levels of the organisation to make your job as easy as possible.

You can follow Robin on LinkedIn here.

You can follow Robin on Twitter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com