In this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.
We dived into how to run a virtual event that cuts through all the noise, how to retain attention and avoid 'Zoom fatigue', and how to replace the face-to-face networking experience online.
Lisa also shares her thoughts on the return of in-person conferences and the changing expectations of event sponsors.
This episode is a must-listen for B2B professionals who need to know how to plan, promote and run more effective virtual events.
You can follow Lisa here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
** This episode is sponsored by Chili Piper. **
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
B2B Better
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/