How to Run (and Measure) an ABM Campaign w/ Gia Cattaneo
- S1E29
- 37:21
- July 15th 2021
In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.
We talk about:
- What a starter ABM campaign looks like and setting yourself up for success
- Navigating the dynamics between a joined up sales and marketing approach
- How to measure the success of an ABM campaign
This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Gia here: @giacatt
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream | A B2B Marketing Podcast
Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.
Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.
This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.
If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.
New episodes... all the time.
Learn more at http://www.b2b-better.com