In this episode, I sit down with Renette Youssef, Chief Marketing Officer of Velo3D.
She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell.
We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.
Renette also shared some insights on the role of PR across a company's lifecycle.
This episode is a must-listen for any marketers working for a company that is about to go public.
You can follow Renette on LinkedIn here.
Or Twitter.
Or Instagram.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
B2B Better
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/