In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.
Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.
Timestamps:
01:44 - When do you block on Twitter?
05:04 - How does community scale with a business?
11:57 - What does the make up of a customer advisory board look like?
16:56 - Finding the right balance between automation and humanity.
25:08 - How can you scale a community without sacrificing quality?
28:07 - Do you need dedicated managers for each micro community?
31:27 - Incentivising community members to act as your champions.
34:42 - Our love of hoodies.
38:53 - What's one thing you can do this week to improve your community member experience?
You can follow Christina on Twitter here.
And on LinkedIn here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
B2B Better
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/