How to Think About Marketing After Your Company Has Been Acquired w/ Jason Bradwell
- S1E63
- 41:44
- August 30th 2022
We're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once.
Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.
We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors.
You can catch other episodes of the FINITE podcast - which is excellent btw - right here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream | A B2B Marketing Podcast
Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.
Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.
This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.
If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.
New episodes... all the time.
Learn more at http://www.b2b-better.com