How to Think Like a Media Company in B2B w/ Ronnie Higgins

S1E69
23:20
January 4th 2023

In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.

We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity.

If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.

Here's a link to the Disney diagram Ronnie mentioned: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7?r=US&IR=T

And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE?

Head over here: bit.ly/b2b-better

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com