How to Use a Podcast to Fuel a B2B Content Strategy
- S1E5
- 08:50
- September 28th 2020
In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer.
This is real advice for the everyday B2B marketer who wants to be better.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
Pipe Dream | A B2B Marketing Podcast
Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.
Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.
This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.
If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.
New episodes... all the time.
Learn more at http://www.b2b-better.com