![[MASTERCLASS] How to Make Cement Sexy on TikTok w/ Andrew Athias artwork](https://images.pod.co/S6BaHL8fErrFL9lUHFzln-11QivpQb0N3zKPuBHBKY0/resize:fill:600:600/plain/artwork/45a36ca6-c515-49e2-ba5d-aaeac2baa25c/b2b-better-1-1736199961.jpg)
[MASTERCLASS] How to Make Cement Sexy on TikTok w/ Andrew Athias
- S1E70
- 09:21
- January 11th 2023
In this episode, I talk to Andrew Athias, Social Media & Digital Marketing Coordinator at Silvi Materials.
We talked about his experience launching a TikTok account for the cement company that has racked up 11,500 followers and hit the elusive target of going viral.
This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
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