Podcast.co
Q&A on Building a Podcast for Your B2B Company artwork
Pipe Dream | A B2B Marketing Podcast

Q&A on Building a Podcast for Your B2B Company

  • S1E80
  • 32:08
  • July 28th 2025

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album.

In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.

What's covered:

  1. How do I overcome my fear of hosting a podcast?
  2. What metrics should I measure when producing a podcast?
  3. Do you have a favourite podcast? What is it?
  4. How do I generate customer insights from my podcast series?
  5. What does an MVP podcast tech stack look like?

This is a must-listen for anyone thinking about launching a B2B podcast (or enjoy the sound of an Englishman droning on for 30 minutes).

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at [email protected] or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

Pipe Dream | A B2B Marketing Podcast

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline.

Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers.

This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time.

If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show.

New episodes... all the time.

Learn more at http://www.b2b-better.com