Raw, authentic, slightly tired... no, this is not the description of my upcoming country album.
In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.
What's covered:
- How do I overcome my fear of hosting a podcast?
- What metrics should I measure when producing a podcast?
- Do you have a favourite podcast? What is it?
- How do I generate customer insights from my podcast series?
- What does an MVP podcast tech stack look like?
This is a must-listen for anyone thinking about launching a B2B podcast (or enjoy the sound of an Englishman droning on for 30 minutes).
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Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at [email protected] or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
Pipe Dream
The B2B marketing playbook you spent a decade perfecting just died. ChatGPT just killed it.
When information is free and instant, what's left for B2B marketers to do? And how are the smartest companies adapting?
Each week, Jason Bradwell profiles the B2B brands that stopped competing on information and started building media that actually differentiates. Personality-driven content, opinionated points of view, and strategies that work when 'helpful content' is no longer enough.
From founders turning expertise into media empires, to marketing teams using shows as full-funnel growth engines, to sales leaders building audiences that outlive their products - these are the companies rewriting the rules in real time.
This isn't another podcast about content strategy. It's about survival, differentiation, and what actually works in the post-AI marketing landscape.
If you're a B2B marketer, founder, or GTM leader who senses the ground shifting - and you're looking for proof of what works now - this is your show.
Hosted by Jason Bradwell, founder of B2B Better, an owned media marketing agency helping B2B companies build media that matters.
New episodes... all the time.
Learn more at http://www.b2b-better.com