How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacy
- S1E74
- 29:34
- February 10th 2023
I sit down with Kyle Lacy, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
B2B Better
Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community.
If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.