Episode 3: Matt Tiplin | THE BUILDERS
- S1E3
- 1:00:32
- June 4th 2026
Inclusion is one of the fastest-growing areas of EdTech procurement. Matt Tiplin thinks most of what's being sold into it isn't built for the right reasons.
Matt Tiplin is the Education Director of Keys Inclusion Pathways, working at the intersection of technology, inclusion, and specialist educational provision. He has built something in one of the most complex and high-stakes areas of the EdTech market.
IN THIS EPISODE
• Why inclusion-focused EdTech is a growing commercial opportunity — and a high-risk one if you get it wrong
• What SEND procurement decisions actually look like from inside a school
• The difference between building something for inclusion and marketing something as inclusive
• What Matt wishes more EdTech founders understood before entering this space
Episode 3 closes THE BUILDERS block. Episode 4 begins THE IMPLEMENTERS — the people on the other side of the sales table.
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B2Education Unpacked - The Education Growth Podcast
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B2Education Unpacked — The Education Growth Podcast
The gap between pitch decks and playgrounds.
Between what gets built, what gets sold, and what happens when it meets children.
Hosted by Stella James — former EdTech founder, commercial leader, and someone who's sat on both sides of the table — each episode unpacks why the gap between selling into education and succeeding in it is wider than most people admit.
Real conversations with the founders building products, the leaders buying them, the implementers dealing with the fallout, and the people asking whether any of it actually works.
If you sell into schools, lead an EdTech business, or work in education procurement — this is the show that doesn't pretend it's simple.
Former EdTech founder. Former CCO. Current asker of awkward questions about how we sell into schools. Stella built Gooseberry Planet, ran the commercial side at Learning Ladders (BETT Winner 2020), and now works with EdTech businesses through Seventh Sibling. She started this podcast because the gap between what gets pitched and what actually works in education is wider than most people admit — and nobody was talking about it properly.