Episode 6: Kristy Evers | THE IMPLEMENTERS
- S1E6
- 37:07
- July 16th 2026
How much EdTech gets bought without any evidence it works? Kristy Evers has a view on this. It's not a comfortable one for the industry.
Kristy Evers works at ImpactEd, an organisation built around the principle that procurement decisions in education should be grounded in evidence. She sits at the point where commercial reality meets the demand for genuine accountability.
IN THIS EPISODE
• What good evidence for EdTech procurement actually looks like — and why so little of it exists
• How schools make buying decisions in the absence of robust impact data
• What ImpactEd's work reveals about the gap between claimed and measured outcomes
• What EdTech suppliers could do to make it easier for schools to buy well
Episode 6 closes THE IMPLEMENTERS block. Episode 7 begins THE INTERROGATORS.
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B2Education Unpacked - The Education Growth Podcast
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B2Education Unpacked — The Education Growth Podcast
The gap between pitch decks and playgrounds.
Between what gets built, what gets sold, and what happens when it meets children.
Hosted by Stella James — former EdTech founder, commercial leader, and someone who's sat on both sides of the table — each episode unpacks why the gap between selling into education and succeeding in it is wider than most people admit.
Real conversations with the founders building products, the leaders buying them, the implementers dealing with the fallout, and the people asking whether any of it actually works.
If you sell into schools, lead an EdTech business, or work in education procurement — this is the show that doesn't pretend it's simple.
Former EdTech founder. Former CCO. Current asker of awkward questions about how we sell into schools. Stella built Gooseberry Planet, ran the commercial side at Learning Ladders (BETT Winner 2020), and now works with EdTech businesses through Seventh Sibling. She started this podcast because the gap between what gets pitched and what actually works in education is wider than most people admit — and nobody was talking about it properly.