Developing and Implementing a Business Concept ~ Karen Sroka artwork
Beyond The Frontline

Developing and Implementing a Business Concept ~ Karen Sroka

  • S1E24
  • 1:38:12
  • October 26th 2022

Do you have an entrepreneurial itch? Do you see a gap in the market that you feel you can fill? Are you just tired of having a boss or grinding out the 9-5? Are you staying at home to raise your children and thinking about ways to bring in a little extra income?

Starting a business from the ground up is no easy feat. We often hear people throw out the statistic that the average business start-up lasts only 5 years. But wait, that is not every start up! There are start-ups that have been and are successful. What does it take to break from the 5 yr statistic?


Donna and Jay bring on guest host Karen Sroka, veteran and owner of My Scratch Offs. They discuss how her business came to fruition, what it took to get it off the ground, the trials and tribulations, and what she has learned during her 14 years of owning and operating the business. 


Karen’s Bio


Karen Sroka is an entrepreneur and the Founder and Creative Executive of My Scratch Offs. She was born and raised in Maryland. She enlisted in the Air Force at the age of 19. In the Air Force she worked as a Medical and Aeromedical Evacuation Technician. After the Air Force she chose to return to school full time, at Allan Hancock and Excellsior College, and stay home to raise her 2 daughters Madison (17) and Molly (14). While Molly was still an infant is when My Scratch Offs was created. Her love of graphic design is what spurred the idea to create My Scratch Offs. A company that started in 2008 to bring to the consumer market little-known scratch off products. In 14 years, she, and her small staff, have built a physical and online business presence that is rivalled by few. Karen grew the business in her home for the first 4 years and then moved the business into commercial space, where she remains today. 


Karen lives in Belleville, Illinois with her daughters Madison and Molly and dog Bella. She enjoys spending time with her daughters, reading, social activities, outdoor activities, spending time with family and friends, traveling and graphic design. 


Karen’s Contact Information


Website: www.MyScratchOffs.com 

Facebook: My Scratch Offs

IG: @myscratchoffs

Twitter: @myscratchoffs 


Donna’s Links

Website: www.rebel-llc.com

Book: Warrior to Patriot Citizen (2017)

Blog: Taking Off The Armor

IG: @thetra

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Donna’s Links

Website: www.rebel-llc.com Consulting/Coaching

Book: Warrior to Patriot Citizen (2017)

Blog: Taking Off The Armor

IG: @thetransitioningwarrior

Twitter: @wtpc

FB: The Transitioning Warrior


Jay’s Links

Website: https://j2servantleadership.com/

Book: Breaking Average (2020)

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Beyond The Frontline

Beyond the Frontline tackles topics relating to transitioning from the Frontline to the Homefront. Your host, Donna Hoffmeyer is a 21-year retired Air Force nurse; with a career that spanned from nursing, flight nursing, education, training, readiness, and policy. Donna has a master’s degree in Sport Science and has co-authored her first book, Warrior to Patriot Citizen; focusing on ensuring service members are prepared for transition well before transition occurs. She also has her own blog, Taking Off The Armor, focused on all issues before, during and after transition and after retirement, as well as, a multifaceted business, REBel LLC, focused on veteran transition mentorship, consulting, and publishing her own work. 

Donna Hoffmeyer avatar
Donna Hoffmeyer
Host

Donna is a 21-year retired Air Force nurse; with a career that spanned from nursing, flight nursing, education, training, readiness, and policy. Donna has a master’s degree in Sport Science and has co-authored her first book, Warrior to Patriot Citizen; focusing on ensuring service members are prepared for transition well before transition occurs. She also has her own blog, Taking Off The Armor, focused on all issues before, during and after transition and after retirement, as well as, a multifaceted business, REBel LLC, focused on veteran transition mentorship, consulting, and publishing her own work.