When Customers Don't Tell the Truth | Classics with Kathryn McGarvey
- S3E4
- 28:49
- January 24th 2026
What if your customer research is missing the emotional truth because you're stuck on surface facts?
Kathryn McGarvey joins me to discuss the kid’s book, Adrian Simcox Does NOT Have a Horse + why sometimes the "lies" customers tell reveal more than cold demographics. We discuss how to dig past the first answer + why one client's sweary customers led to 900% signup increases.
Plus, why being kind beats being right + how Chloe's mum delivers a masterclass in strategic empathy.
Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts.
Book discussed in this episode:
Adrian Simcox Does Not Have a Horse - Marcy Campbell, illustrations - Karina Lorian
Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey
Kathryn’s Website: nosyhq.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.