Build Community With Your Book | Your Biz Needs a Book with Ally Machate
- S2E67
- 30:34
- July 14th 2025
Want to create a movement around your book?
I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement.
Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together.
Look for more shows in this Your Business Needs a Book strand experts share how to write, launch + leverage your book to grow your business + make a bigger impact.
Books discussed in this episode:
Everything is Figureoutable - Marie Forleo
Rest is Resistance - Tricia Hersey
Profit First - Mike Michalowicz
Love Warrior - Glennon Doyle
Ally’s Website: www.thewritersally.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.