Change Minds + Drive Sales | Book Huddle with Rachel Allen
- S1E104
- 29:52
- December 16th 2024
Change can be hard – doing it through the written word can be even tougher. But that is, of course, the essence of what we’re doing with a sales page or a newsletter. Sales of any sort is about helping people change from no interest to keen to buy.
So, I brought in Rachel Allen, owner of Bolt from the Blue Copywriting + marketing maven.
We discuss three books on different aspects of persuasion getting into details on the importance of empathy in marketing + how to create a magnetic experience for potential clients.
Look for more Book Huddle episodes where experts share their fave books.
This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.
Books discussed in this episode:
Switch - Chip Heath and Dan Heath
Blue Ocean Strategy - W. Chan Kim and Rene Mauborgne
The Chimp Paradox - Steve Peters
Rachel’s Website: boltfromthebluecopywriting.com
Rachel’s Instagram: instagram.com/boltfromthebluecopywriting
Rachel’s email : rachel @boltfromthebluecopywriting.com
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated.
She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot.
Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business.
Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business.
She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare.
Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz.
Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations.
She's Irish, nomadic and as confused as everyone else why she has an English accent.